howe sound lager

Who: Howe Sound Brewing Company

What: Howe Sound Lager Can Design and Launch

When: Spring 2011

Where: Vancouver

Why: After producing 27 ales and stouts in bottle and draft format, Howe Sound Brewing wanted to do something new. We helped them bring two new things to market – their first lager and their first can format. The Antidote worked with the brewery to design a distinctive product, package and lager brand with the goal of attracting a younger and more volume-driven clientele.

How: We began by developing the thematic direction for the brand. We wanted to honour the maritime roots of Howe Sound and honed in on the early European explorers that charted these waters for the first time. This is what directed the colour scheme and artwork. The Antidote created the top line vision for the design and worked with artists and graphic designers to create various elements that pulled it all together. Once the design was finalized we managed the process of manufacturing the can. We also managed the creation of the toppers, cardboard trays, website and go to market strategy.